Making Your Life Easier

Posts made in January, 2012

Why You Shouldn’t Ask Your Mom If Your Blog Looks Nice

Posted by on Jan 19, 2012 in Blogging, Lisa's Corner | 0 comments

Why You Shouldn’t Ask Your Mom If Your Blog Looks Nice

It’s a whole lot easier these days to roll up your sleeves and create an online presence yourself. It wasn’t that long ago that we had to rely on a certain amount of dexterity, at least a passing understanding of HTML and have a considerable amount of patience, to boot. There were very few programs that you could get your hands on which would walk you through the process, but there were some. However, a lot has changed and there are certainly many platforms available now, especially to the ardent blogger.

Everybody knows about Word-Press and this solution by itself has come on leaps and bounds in a very short space of time. This undoubtedly shows the strength of the open-source approach to programming and you can also find thousands of individual themes which in turn can be configured to ensure that your blog stands out and doesn’t look the same as the rest.

You may have tried this approach yourself. You might realize how important it is to have a blog, either as part of your website, maybe as a sub domain or as a stand-alone entity. Blogging these days is far more than a pastime for geeks and nerds. It’s a way of showing that you have a clear insight, know what you are talking about and can provide meaningful, educational and informative posts to others, as you seek to attract their loyalty.

Knowing how important blogging may be, perhaps you have purchased one of those Word-Press themes and spent many a long hour trying to configure it so that it looks “just right.” Anyone who has been down this road knows that unless you have quite a lot of experience and a track record of configuring blogs this way it can take an inordinate amount of time, despite all that “user-friendliness.”

If you are heavily involved in creating your own masterpiece you should also know that you can easily be sidetracked and lose your overall focus. As an entrepreneur, business owner or anyone who is trying to develop an online presence, you simply cannot afford to lose focus. Your focus should be on what you can do to create a better product or service and should not be centered on all of the peripheral stuff – Web design, content creation, SEO, social media and so on. All of these tasks can be really time-consuming, especially if you don’t have a lot of direct knowledge and understanding.

So, you find that when you do finish your new Word-Press based blog masterpiece you turn to an immediate family member, or whoever is closest to you during the wee small hours when you actually complete the marathon. Does it look good to you? Of course they are going to marvel at your handiwork and provide positive feedback, but is it really going to hit all the right notes as far as marketability and visitor interaction?

Remember that a virtual assistant has experience in overall blog design and will be well aware of what’s likely to appeal to your visitors, and what’s not.

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Why Your Blog Must Be Vibrant – And What You Should Do About It

Posted by on Jan 16, 2012 in Blogging, Lisa's Corner | 0 comments

Why Your Blog Must Be Vibrant – And What You Should Do About It

If you’ve ever tried to generate traffic to one of your websites online you know that it can be quite a difficult proposition sometimes. You may be well aware how important it is to have a blog in order to draw attention to your involvement in your niche, your expertise and your ability to “provide” advice and recommendations to others. If you like, the blog part of your online presence is your proactive and dynamic component. While your website, per se, may be focused on what you do and what you are providing, your blog is your real-time window, to show that you’re alive and kicking.

Look at it another way. The website could be one week old or one-year-old. Many webmasters may not update their pages for a considerable amount of time and while Google is always telling us that our content should be “fresh,” a regular visitor to your website may not really notice any change since the last time that they visited. However, your blog should be very different. It ought to be updated regularly, at least several times a week. Some bloggers who simply don’t have the time to devote to ongoing maintenance use one of those WordPress add-ons that mask the actual date of the post. In that way, visitors cannot automatically see that you haven’t updated your blog for however long it may be. A neat application this may be, but it masks an underlying problem, doesn’t it?

To be able to advance in terms of your online presence takes time and effort. You have to convince those who are thinking about it, or maybe on the fence, to engage with you. Yes, we all know about those seven individual exposures. Marketing law dictates that people have to be exposed to our products and services on average seven times before they pry open their wallets. What better way to gently remind them of your presence than to update your blog on a regular basis with good, repeat “good” content? If you have persuaded your visitors to sign up for your RSS feed then your name will come up in front of them periodically. If they like what they’re reading and remember that they have a problem to solve, you’re on your way to getting them to return to your site and click on the buy button.

Updating content can be a challenge. You’ve got plenty on your plate just trying to make your business run smoothly, to say nothing of all the other distractions that you have in your regular life. It can certainly be difficult allocating an extra hour or so in the morning to write the content necessary to populate your blog. This is where a virtual assistant can absolutely shine. Not only does the VA know how to write creatively and how to get a particular point across with color, but they also know how to upload the post, optimize from an SEO perspective and all the other additional – and time-consuming – tasks that need to be done as you publish.

If you’ve ever tried to generate traffic to one of your websites online you know that it can be quite a difficult proposition sometimes. You may be well aware how important it is to have a blog in order to draw attention to your involvement in your niche, your expertise and your ability to “provide” advice and recommendations to others. If you like, the blog part of your online presence is your proactive and dynamic component. While your website, per se, may be focused on what you do and what you are providing, your blog is your real-time window, to show that you’re alive and kicking.

Look at it another way. The website could be one week old or one-year-old. Many webmasters may not update their pages for a considerable amount of time and while Google is always telling us that our content should be “fresh,” a regular visitor to your website may not really notice any change since the last time that they visited. However, your blog should be very different. It ought to be updated regularly, at least several times a week. Some bloggers who simply don’t have the time to devote to ongoing maintenance use one of those WordPress add-ons that mask the actual date of the post. In that way, visitors cannot automatically see that you haven’t updated your blog for however long it may be. A neat application this may be, but it masks an underlying problem, doesn’t it?

To be able to advance in terms of your online presence takes time and effort. You have to convince those who are thinking about it, or maybe on the fence, to engage with you. Yes, we all know about those seven individual exposures. Marketing law dictates that people have to be exposed to our products and services on average seven times before they pry open their wallets. What better way to gently remind them of your presence than to update your blog on a regular basis with good, repeat “good” content? If you have persuaded your visitors to sign up for your RSS feed then your name will come up in front of them periodically. If they like what they’re reading and remember that they have a problem to solve, you’re on your way to getting them to return to your site and click on the buy button.

Updating content can be a challenge. You’ve got plenty on your plate just trying to make your business run smoothly, to say nothing of all the other distractions that you have in your regular life. It can certainly be difficult allocating an extra hour or so in the morning to write the content necessary to populate your blog. This is where a virtual assistant can absolutely shine. Not only does the VA know how to write creatively and how to get a particular point across with color, but they also know how to upload the post, optimize from an SEO perspective and all the other additional – and time-consuming – tasks that need to be done as you publish.

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How Cloud Capacity Is Engineered

Posted by on Jan 2, 2012 in Cloud Computing | 0 comments

How Cloud Capacity Is Engineered

It’s important to look at the pros and cons of any business plan that you are considering. If you’re going to use cloud computing as part of your organization’s future, then you need to understand how it works. Companies that don’t fully comprehend how the cloud is engineered may not consider it to be a viable solution, but when things are outlined informed questions may be asked as needed, in order to satisfy any misgivings and to clarify specifics.

Cloud computing represents flexibility for any organization. Without access beyond the gates as it were, your organization may have to rely on its own local resources and often has to work with a strictly managed server capacity, constraining daily systems and storage data.

Conventional setups rarely have a lot of capacity on site, or that’s available to tap into at short notice and this can severely limit any expansion plans. Essentially, cloud computing uses the technological advantages of a grid and systems are set up so that capacity can be purchased in a practical fashion.

In short, servers can be linked together at a moment’s notice to give access to required capacity without any undue planning. You can imagine how this can benefit any organization from the point of view of housing and administration costs, budgeting, training and procurement.

Organizations are becoming used to using outsourced facilities and external businesses to handle their requirements and this may be further extended to include planned storage of data.Cloud computing allows such businesses to be even more efficient from this perspective and to throw away many of the restrictions, requirements and stipulations placed before. You can access storage power capacity as you need it. Therefore, self-administration is always available, on demand and as needed. There’s nothing like the pliability afforded by access to the cloud.

Fundamentally, accessibility is delivered in a process known as “software as a service.” You can access software through a browser interface rather than through local machines. You don’t have to worry about ongoing maintenance requirements and licensing and these platforms can be accessed as and when needed without forward planning.

Because data storage is becoming an even greater consideration for most companies these days, cloud computing offers many safeguards as a matter of course to ensure that data, once stored, will not be compromised. We often find that the physical data is not just stored in one location but may be replicated across different cloud environments for further security.

Cloud computing is an extension of the very philosophy which underpins the success, affordability and efficiency of the virtual assistant network. Remember that outsourcing through a virtual assistant is all about communication and not about tangible assets and associated costs, together with the significant expenditure associated with on-site manpower.

When we see how cloud computing can be engineered infinitely to satisfy organizations of any size, it becomes readily apparent that we need to embrace it now and not wait until some imprecise time in the future.

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